Strategy
The modern investment process is well served by strong teams: commercial, financial, legal, technical. Melkart is engaged when the quality of demand can materially change the decision.
How we do it
Three pillars underpin every engagement — calibrated to your deal, not templated to a checklist.
Rigor. A hypothesis-driven methodology, calibrated to your thesis and deal phase — from pre-LOI screening to post-close value creation. Every workstream starts with the questions that matter to your investment decision, not a generic diligence template.
Access. First-party access to Iberian consumer and category data: primary research, and category experts. We go directly to the source rather than relying on secondary reports or desk research alone.
Network. A curated network of industry experts, engaged to turn consumer signal into a clear go/no-go view or value-creation lever. The right voices, brought in at the right moment, translate data into business action.
Working model
Each engagement is sized to the moment in the process and the real weight of the decision it supports. We produce analysis that delivers a clear, actionable diagnosis.
We work confidentially, integrated with the fund team and, where relevant, with the deal's advisors. Scope, timeline, and cost are agreed before work begins and remain under control throughout the engagement.
The team that signs the proposal is the team that signs the deliverable. We do not interpose unnecessary layers between the client and the analysis.
Deliverable
Every engagement concludes with an executive document oriented to the decision, a discussion session with the fund team, and — where required — supporting materials for committees or boards.
The quality of our work is measured by the usefulness of the conclusion, not the thickness of the document.
Confidentiality
We do not publish case studies. Credentials and references are shared under NDA at the appropriate point in the process.
Next step
An initial conversation lets us assess the fit without commitment.